WHEN I SAT FOR MY TEST TO BECOME A CERTIFIED PUBLIC RELATIONS PROFESSIONAL (FLORIDA FPRA), IT WAS COMMONLY UNDERSTOOD THAT EDWARD BERNAYS WAS CONSIDERED “THE FATHER OF PUBLIC RELATIONS.”
AT THE TIME OF MY STUDY, HE WAS PRESENTED AS THE MODEL TO WHICH WE ASPIRED.
FAST FORWARD TO THE PRESENT. I NOW KNOW HE WAS THE PRECURSOR TO CASS SUNSTEIN, MALEVOLENTLY MOLDING THE MINDS OF THE MASSES TO ACHIEVE A DESIRED RESPONSE. THE MORE ACCURATE FACT IS EDWARD BERNAYS IS THE “FATHER OF PROPAGANDA.”
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
…We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized.
Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.
…In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” – Edward Bernays – Propaganda – 1928