What if the true goal of a media conglomerate is not to produce a reliable and entertaining news service tailored to its audience, but rather to influence that audience on behalf of third parties? What if the purpose of a media company is not to be profitable for its own sake, but influential for the sake of others?

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Just as a social media company’s true product is its user data, the true product of a major media company is the flow of narratives that shape the perception of reality. Wielding influence over the public mind will always be more valuable than any profit that could be generated by optimizing the news to suit public tastes.

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Twitter was allowed to operate at such a massive loss because it has a profound influence on shaping narratives that in turn influence the population.

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Our observation about the media thus points to an interesting conclusion. The media’s job is to use its profound influence to ensure that the masses interpret political and cultural events though the distortive lens of ideology. Ideology is a “mediator” that separates the true nature of an institutional scam from the public’s perception of it, and the role of mainstream media is to maintain the dominance of ideology as the lens through which the public interprets reality.

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