‘Former President Donald Trump’s media company has begun hiring staff for its video streaming platform as it seeks to build a MAGA challenger to mainstream providers such as Netflix, Hulu and Disney+.’
‘In recruitment adverts posted on Wednesday, the Trump Media and Technology Group announced it was seeking a content buyer and a development manager to create programming for its TMTG+ service.’
Donald Trump’s Truth Social media company begins hiring producers for its ‘non-woke’ MAGA challenger to Netflix and Disney+ as it expands its empire into video streaming
Trump’s social media company begins hiring producers for a MAGA challenger to Netflix
In recruitment adverts posted on Wednesday, the Trump Media and Technology Group announced it was seeking a content buyer and a development manager to create programming for its TMTG+ service.
The service is part of Trump’s attempt to build an alternative media ecosystem after being kicked off Facebook and YouTube in the wake of the January 6 violence last year.
But his Truth Social challenger to Twitter has struggled to gain purchase since being launched, and has seen downloads plummet.
It is still not available on phones running Android software.
The advert suggests TMTG+ will offer a wide range of programs – some original and some bought in – much like other existing platforms.
‘Trump Media & Technology Group’s streaming video on demand service will be a “Big Tent” platform offering broad-based entertainment rooted in free speech,’ it says.
‘In addition to the social media platform Truth Social, our SVOD platform TMTG+ will be the home for a wide variety of non-scripted, scripted, and original content.’
The content development manager will work on development, casting and pilots.
‘The role will generate and develop internal concepts for original unscripted content, short form series episodes and specials,’ says the ad.
‘Our ideal candidate will be able to establish priorities and multi-task efficiently within a fast-paced environment while meeting strict deadlines.’
Little more is known about the platforms plans, such as launch date or planned titles.
A request for more information was not immediately answered by TMTG.
However, according to documents filed with the Securities and Exchange Commission, the platform has already hired Scott St. John to lead the project.
His is a former NBC producer whose credits include the ‘Deal or No Deal’ game show.
The company website offers more details on how it plans to offer itself as a conservative-friendly service.
‘TMTG+ is an on-demand streaming service that will provide news, big-tent entertainment, exciting documentaries, sports programming, and more,’ the company says.
‘The American public is seeking “non-woke” entertainment, and TMTG+ will provide content for all to enjoy.’
It is one of Trump’s multiple revenue streams launched since leaving the White House.
A coffee table book has brought in more than $20 million since being launched last year.
And the former president is about to launch himself as a motivational speaker, visiting arenas around the country as part of American Freedom Tour.
Tickets cost anything up to $5000 for premium seating and a photo with Trump’s son Don Jr.
Even more exclusive packages – without a published price tag – are available for fans who want to sit down with the former president himself.
Meanwhile, Trump continues to hold rallies – where his coffee table book is advertised – in support of his favored midterm candidates.
His next rally is in Wyoming at the end of the month, where he will try to boost the campaign of Harriet Hageman, a congressional candidate who is challenging Rep. Liz Cheney, one of Trump’s most vocal critics in the Republican Party.
However, his Truth Social app has struggled to take on more established platforms such as Twitter or the conservative favorite GETTR.
Last month it emerged that Josh Adams and Billy Boozer had left their jobs as chiefs of technology and product development less than a year after joining.
Their departures – reported by Reuters – follow a difficult launch of the company’s iPhone app on Feb. 20.
Weeks later, many users are still on a waiting list, unable to access the platform.
Trump Media & Technology Group (TMTG) Chief Executive Devin Nunes, a former Republican congressman, said publicly that the company aimed to make the app fully operational within the United States by the end of March.
Industry analysts estimate the app has been downloaded 1.2 million times in all – putting it well behind other apps that target conservative users such as Parler with 11.3 million and GETTR at 6.8 million installations.
Its reliance on iPhone users and the absence of an Android app could be putting it at a particular disadvantage.
Android phones comprise about 40 percent of the U.S. market, but skews much higher among Trump supporters.
At the time of the last election, the Trump campaign found that almost two thirds of his base were using Android phones – in part because of distrust of Apple and in part because of the expense of iPhones.