“McLuhan’s critical view of 20th-century society’s self-transformation made him one of the popular prophetic voices of his time.”
Marshall McLuhan, (born July 21, 1911, Edmonton, Alberta, Canada—died Dec. 31, 1980, Toronto), Canadian communications theorist and educator, whose aphorism “the medium is the message” summarized his view of the potent influence of television, computers, and other electronic disseminators of information in shaping styles of thinking and thought, whether in sociology, art, science, or religion. He regarded the printed book as an institution fated to disappear.
