Nike, American Airlines and Coca-Cola have been accused in a new advertising campaign of putting political concerns ahead of their customers.
The three companies were targeted in three adverts created by Consumers’ Research, a nearly 100-year-old conservative-leaning watchdog, which fights for the rights of the public.
The Washington DC-based ‘dark money’ firm accused the three firms of becoming obsessed with voting rights in Georgia and Texas, and jumping on the bandwagon of protesting against police brutality, instead of listening to their customers.
The 30-second Nike advert, entitled with Cover, begins with a picture of former NFL quarterback Colin Kaepernick and describes Nike as ‘constantly political.’
Kaepernick led protests against police brutality, taking a knee for the National Anthem before games, and was hired by Nike as a model.
‘Nike is constantly political. Why? Cover,’ the ad states.
Consumers’ Research on Tuesday unveiled a new $1 million-plus advertising campaign
The advert accused Nike of using forced labor in China, citing a March 2020 Congress report
Nike was accused of failing their customers, having put ‘woke politicians’ first
‘Congressional reports suspect Nike used forced labor in China. Religious minorities were ripped from their families, sterilized, sold to factories. Nike made shoes in those same areas.
‘Congress tried to ban Nike’s labor practices. Nike fought back with highly-paid lobbyists.’
The advert then called out John Donahoe, the 61-year-old CEO of Nike.
‘John Donahoe, Nike, stop exploiting foreign labor,’ they conclude.
‘Serve your customers, not woke politicians.’
Will Hild, the executive director of Consumers’ Research, told The Washington Examiner on Tuesday that his group has a 91-year history of standing up for consumers, and that the ad campaign came about because they saw that ‘increasingly, businesses were cozying up to woke politicians’ as cover and distraction for failures in their own businesses.
Their advert attacking American Airlines accuses the company of shrinking legroom and demanding that passengers show ID to board flights, yet joining a campaign against Texas voting laws.
Texas, like Georgia, is currently attempting to usher in new rules that supporters say will make elections safer, while opponents say they will disenfranchise minorities.
‘America requires passengers to show ID to fly, but attacks Texas’s popular voter ID law,’ a voice-over is heard in a clip entitled The Worst.
The advert attacking American Airlines was entitled The Worst
American Airlines was urged to prioritize customers, not ‘woke politicians’
‘Why is CEO Doug Parker trying to appease the radical Left? To distract.’
In their third clip, named Busted, the company criticized Coca-Cola – which has its headquarters in Atlanta – for speaking out against Georgia’s voting law.
‘Coca-Cola is getting political,’ the voice-over said.
‘Attacking Georgia’s popular voting laws. Why? To distract from years of dismal sales and terrible 2020 results.’
They said Coca-Cola was ‘poisoning America’s youth and worsening the obesity crisis.’
Coca-Cola was accused of ‘poisoning our children’ in the new advert
The CEO of Coca-Cola, like the CEOs of Nike and American Airlines, was called out personally
The Atlanta-based company was told that they should put more energy into their customers
What are ‘dark money’ groups?
The CAP was founded in 2003 by Podesta
Both Republicans and Democrats accuse each other of profiting from ‘dark money’ – making their opponents seem shadowy and untrustworthy.
‘Dark money’ literally means money which is not declared.
According to Open Secrets, which attempts to shed light on it, the term ‘refers to political spending meant to influence the decision of a voter, where the donor is not disclosed and the source of the money is unknown.’
Dark money only came into existence in 2010, with the Citizens United ruling, which effectively ended the rules by which all political donations had to be registered.