UPDATE! The Gateway Pundit:
Budweiser Has New Ad with Dylan Mulvaney Since the Last One Did So Well
A Trans “Woman” – A biological male with mental issues who takes drugs and has operations. Still a male, but acts out a parody of a female that no “Real Man” would be attracted to.
Bud Light – A mediocre beer with brand issues, that no “Real Beer drinker” would be attracted to.
Bud Light update: It gets worse… VP Heinerscheid reveals insane reasoning behind Dylan Mulvaney “trans” beer campaign…
The Bud Light backlash continues after they did the unthinkable and paired up with controversial transgender TikTok influencer Dylan Mulvaney.
RELATED: Here’s the VP of Bud Light marketing — and suddenly EVERYTHING makes perfect sense…
Americans are tired of corporations pushing progressive politics and unpopular social issues down everybody’s gullets.
Bud Light has not released any social media posts since its partnership with a transgender influencer and activist stirred a backlash online and calls for a boycott of the product.
The beer brand has not posted on its Twitter account since April 2, its Instagram account since April 1, and its Facebook page since March 30. On April 2, Dylan Mulvaney posted a video to her 1.7 million Instagram followers in which she explained that Bud Light had sent her a personalized can with her face on it to commemorate 365 days of being a girl.
The row over transgender brand ambassadors is symbolic of a wider debate about the inclusion of transgender women in female issues and spaces. Some say transgender women should be treated the same as other women, while others say they are different and that hard-won women’s rights must be protected.”
So, what prompted Bud Light to commit brand suicide?
Well, it was likely their marketing VP, Alissa Gordon Heinerscheid who drove the company off the cliff, “Thelma and Louise” style.
Alissa’s woke mindset could be the final nail in the Bud Light coffin.
In terms of marketing and PR, the absolute last thing you want to do is alienate your loyal customer base in order to go after a small fringe group who are iffy, at best. This is marketing 101 stuff, folks. However, “woke Alissa” has double and tripled down on this type of disastrous marketing plan in order to create a new customer base filled with trannies and women to save the failing brand.
If anything, this insane plan of hers was more than likely the final death blow to the “Queen of Beers.”
RELATED: Jack Daniels changes name to “Troon Juice”…
If this woman possessed an ounce of actual business and marketing savvy, she would have shelved the kooky progressive politics and researched her current customer base, which unfortunately for her, is likely white males. Her next smartest move would have been focusing on attracting young white male beer drinkers with a sexy female spokesmodel campaign — not an 80-pound twinkle toes playing dress up in his mother’s closet.
But that’s the problem with these “woke” liberals: ideology and politics always take precedence over common sense and “reality checks.”
Bud Light is already having to walk back its partnership with Mulvaney, according to Newsweek, albeit in a sort of backhanded way:
During the turmoil that followed, Bud Light’s parent company, Anheuser-Busch, supported the brand’s decision. A spokesperson said that it would continue to collaborate with a wide range of influencers to reach diverse groups of customers.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” the spokesperson said in a statement shared with several media outlets last week.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
According to global entrepreneurship magazine Vizaca, Heinerscheid attended Harvard for undergrad and studied English Language and Literature/Letters, and then Wharton for business school, so it’s no mystery where she got her bright “woke” ideas for Bud Light.
Just because the woke ruling class lives in a protective bubble doesn’t mean the rest of us do. In addition, going to Wharton doesn’t automatically make you a “businesswoman.” Alissa’s bosses are finding that out the hard — and very expensive — way.
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It’s even worse than this. Blackrock, Vanguard and State Street are now implementing their own “credit scoring” of the companies they control and it’s all about the satanic trans inclusivity. They literally have a scale and tell these companies how they must comply or they will be downgraded. They are doing it, admittedly, to make conservatives “lose their minds”. I think we just need to do without and bankrupt these mother weffers. I still have a couple more entanglements but after that I’m done with these beasts. I’m going “old school”.
All the sudden the “pack rat” in me is a HERO…lol.
Not only has humanity’s moral compass lost its magnetic center, but the magnetic center of our physical compass is threatened. Male and female rest in a dynamic, magnetic flux with one another, literally, right down to our organs and their vibrational qualities. No amount of pills or surgeries change that, so we have to remain vigilant in the truth of our beings, our discernment and that weird feeling is just that…our eyes trying to accept a lie that our bodies are screaming about. We have to hold the line of truth and integrity within and without.
Trans people suffer from mental illness. They enjoy sowing seeds of confusion and chaos. It is simply the truth of how they feel on the inside. They are here to have these experiences one way or another. Interfering with another’s experience of chaos and confusion is rarely ever fruitful. The less resistance we apply, the sooner it will be over with. I really feel sorry for them as most of it stems from horrible abuse and usury.
I heard a story about a little boy that was abused so horribly that his abusers told him that the bleeding from his young wounded parts were him having a “period”. This is how sick these sub humans are. Then what is a young male teen to do with that? Who is there to help sort it out for them?
Most of it comes from abuse. We can resort to compassion in these matters.
I looked at the list of brands owned by AB InBev, and it’s huge. I would say most brands that I would have chosen in the past are on that list, including my favorite, Tripel Karmaliet. But no more AB InBev for me.